March 22, 2021

Oncue’s Women in Leadership

With a leadership team that’s over 65% female, we’re proud to spotlight the amazing women of Oncue for Women’s History Month 2021!

This week, we talked to Oncue’s Director of Engineering, Falisse Frazier. Falisse and her husband, Michael, a Machine Learning Engineer, are based in Oakland, CA, and she’s been with Oncue since November 2019. As well as writing code both in and out of work, in her spare time Falisse regularly participates in virtual dance classes, and relaxes by picking one of her vintage patterns and sewing (it’s the builder in her!).

Falisse has been a Software Engineer for over 20 years in industries ranging from Ecommerce to Green Tech. She’s worked for both startups and Fortune 500 companies, across the public and private sectors. Falisses thrives in the fast-paced world of startups, and as a Software Engineer, she loves that there is always new technology to learn.

Falisse, what has been the most satisfying moment in your career so far?

There have been many, but being involved in raising Oncue’s Series A was a first for me and it was a truly rewarding and amazing experience. We all have so much passion for what we’re building here at Oncue, and it was incredibly satisfying to see that hard work recognized.

How would you describe your leadership style?

I aim to always be empathic and encouraging, with a goal of focusing on developing people for future success. I’m building a collaborative engineering department here at Oncue, and my team is heavily involved in solving problems and finding the best solutions. I drive radical transparency and candor by promoting an open and candid culture, as well as admitting errors and encouraging my team to speak truth to power.

What advice would you give yourself just starting out?

Never turn down an opportunity. Continue to challenge yourself. And lastly, what others think of you doesn’t define you and is none of your business.

Who are your role models?

My great-grandma Julia and my great-grandma Anne. They were both nurturing, warm, hard working and FEISTY women.

What would you say are the disadvantages of companies that do not have women in leadership positions?

Women are 21% less likely to be promoted and women of color are 40% less likely to be promoted in those types of environments. If you have a team of people predominantly from one gender and race, the company is much more likely to have similar context and assumptions. Diverse leadership teams lead to more diverse thinking, with more innovations, and more creative ideas.

Finally, how do you see the moving industry changing in the next 5 years?

We saw the impact that COVID-19 had on innovations in the moving industry to protect employee and customer health by reducing physical exchanges. I see an increased usage of emerging technology to improve the user experience on all sides, and in particular the logistics process. For instance, Blockchain technology to track the location of drivers in real-time, Autonomous Tracking to improve fuel efficiency, integrated Cloud Based Technology for Inventory visibility, tracking and management, IoT and Predictive networks… it’s exciting! There are so many amazing features planned for the Oncue platform. This is literally the most thrilling part of my job!

Next week, we talk to Clair Simpson, Oncue’s Director of Marketing. In the meantime, take a look at the other incredible Oncue women in leadership we have highlighted: Kassie & Erica.

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