March 8, 2021

Celebrating International Women’s Day: Women in Leadership

We’re proud to be a company that is founded, owned, and operated by women. The Oncue leadership team is over 65% female, and this year for International Women’s Day we’re spotlighting these amazing women!

First up, we talked to Kassie Martin. Kassie is the VP of Operations and she’s been with Oncue since the early days. She’s been working with startups for over 15 years, with a focus on building solid business operations to enable long-term success.

Kassie is based in the Bay Area with her husband and their two sons. In her spare time she likes spending time with the family and going to games, as well as skiing, boating, and generally enjoying life in the Bay Area.

Kassie, what has been the most satisfying moment in your career so far?

There’s been several over the years, but raising our Series A at Oncue in late 2020 was an incredibly satisfying moment, both for myself and the whole company. So many years of hard work and determination went into it, and having that all come to fruition really was a huge moment for the team!

How would you describe your leadership style?

I love to lead by example and incorporate positive reinforcement in coaching. This means that every team member can grow within their role and be free to achieve their highest potential.

If you could give advice to yourself when you were just starting out, what would it be?

Always focus on the progress you’re making and the targets ahead. The nature of working in a startup means that each day brings a new set of challenges, but it’s important to remember that these can and will be resolved.

Who are your role models?

Our CEO, Kate, is definitely a role model for me. She inspires me to solve problems creatively and absolutely crush expectations when targets are seemingly impossible!

I also really look up to my husband and the way that he always manages to maintain a positive outlook and remain focused in an extremely stressful industry. That’s not always easy for me so I lean on him a lot for motivation. 

What would you say are the disadvantages of companies that do not have women in leadership positions?

Without women in leadership, organizations cannot provide the perspective or path for other women to succeed and take on those types of roles.  

Finally, how do you see the moving industry changing in the next 5 years?

Five years from now, moving company owners will have shifted from living job-to-job, to having the freedom to make strategic long-term financial decisions. This will be due to the additional revenue that Oncue’s technology and personal management of industry best practices provides.

I’m excited about what the future holds for the moving industry, and how we as a company will continue to help moving company owners to grow their business and prosper!

Next week, we talk to Erica Schaffel Moschelli, Oncue’s Sr. Director of Sales. See you then!

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