March 13, 2019
When to Call Your Leads: 12000 Jobs Analyzed
The easy answer is: Immediately.
But while that’s the easy answer, its not always a “Good” answer.
For example: What if you’re buying a large volume of leads?
Or maybe you missed a call because you’re on the other line? Maybe you’re completing a job? Or maybe the dog got out.
So what’s the next best solution?
Well, if you’re already using Oncue’s booking services to cover or run your phones you don’t need to worry about this, but we took some time and figured out the best time to call your leads!
In 2018 alone Oncue Enterprises booked 12,000 jobs and took 144,560 calls for our clients – generating data that most moving companies won’t see in 10 years – let alone 1!
So we’ve decided to share what we learned. We sat down and combed through the data generated by 12,000 bookings job-by-job, day-by-day, hour-by-hour to provide meaningful insight into the “When” of where, what, why, and how people book.
And the answer, we think, was honestly pretty surprising!
So when do people book moves?
Well, as a famous 1960’s Era Folk Rock Vocal Group once sang:
? “Monday Monday” ?
That’s right! While most people associate Monday with lethargy and being unproductive, our numbers show Monday is THE day to book!
The next busiest day for booking was Tuesday, which lagged behind by nearly 10%!
When is booking the lowest?
Without a doubt: Sunday!
How much worse? Across 2018, Monday saw on average 591% more bookings than Sunday!
Now you know: Mondays Matter.
That said, we can do better than a 24-hour range. We reviewed the numbers, did some calculations, and made some more graphs, and figured out:
If you had one hour per day to contact your leads, when should it be?
By the numbers: 11:00AM-12:00PM.
Statistically, nearly 11% of bookings happened this hour across any given week.
Now obviously (hopefully) you have a little more time than that, so let’s break down the week:
Power Hour (busiest hour): 10:00AM(Start)-11:00AM(End) – 11.6% of Daily Average.
Prime Time (busiest three consecutive hours): 10:00AM(Start)-1:00PM(End) – 32.3% of Daily Average.
Takeaway: Monday is the busiest day by a decent margin (10%), so it should be a priority, but if you can’t spend all of your time at your phones take advantage of its prime time and focus on calling your leads in the morning and early afternoon.
Power Hour: 10:00AM-11:00AM and 11:00AM-12:00PM Tied – Each is 10.8% of its Daily Average
Prime Time: 9:00AM-12:00PM – 32.2% of Daily Average
Takeaway: Tuesday is notably slower than Monday – a pattern that continues through the rest of the week. Tuesday also sets the trend of the busiest hour of the day moving later and later throughout the work week, but it’s not enough to shift prime time (Yet).
Power Hour: 11:00AM-12:00PM – 10.6% of Daily Average
Prime Time: 11:00AM-2:00PM – 30.1% of Daily Average
Takeaway: Hump Day shifts the whole schedule back, and spreads things out a bit – its busiest times account for the lowest share of booked jobs of any day of the week.
Power Hour: 2:00PM-3:00PM – 11.2% of Daily Average
Prime Time: 12:00PM-3:00PM – 30.8% of Daily Average
Takeaway: Thursday sees the latest peak hour of any day of the week, and subsequently the latest average peak booking time, so plan accordingly.
Power Hour: 11:00AM-2:00PM – 11.9% of Daily Average
Prime Time: 9:00AM-12:00PM – 31.5% of Daily Average
Takeaway: Friday is here to buck the trend. The busiest time shifts forward a few hours, and its busiest hour takes up more of the daily average amount of bookings than any other weekday.
It’s also worth noting that where the average number of bookings daily declines around 7% per day as we get later into the work week, but from Thursday to Friday bookings only decline by 1%.
Power Hour: 12:00PM-1:00PM – 14.6% of Daily Average
Prime Time: 11:00AM-2:00PM – 36.9% of Daily Average
Takeaway: First off, the average number of booked jobs from Friday to Saturday declines almost 50%. Second, if you’re going to get a job booked on a Saturday, more than likely it’s going to be booked mid-day – Saturday has a higher share of jobs booked at its peak hour than any other day of the week.
Power Hour: 10:00AM-11:00AM – 11.8% of Daily Average
Prime Time: 10:00AM-1:00PM – 31.6% of Daily Average
Takeaway: Statistically speaking Sunday is a slow day, but it’s still an opportunity that shouldn’t be missed – nearly 5% of bookings come in on Sunday.
A cost-effective way to handle Sundays is setting up your phones to forward calls to Oncue Sales Reps, so you can take a breather, but not miss any sales!
So what does all of this mean?
It means that there are optimal times and days to contact your leads. If you want to maximize your time, knowing when people book can help.
That said, if you don’t want to constantly worry about missing calls, calling at optimal times, or staffing your phones all weekend, Oncue can handle all of that for you.
With a built-in auto-dialer and dedicated sales team, Oncue responds to leads faster, which lets you book more jobs, use your time more effectively, and grow your moving business.
Did you find this article interesting? Be sure to join our Newsletter and let us know in the comments on this page or on Facebook what data you want to see our Data Team analyze next.
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This is great info. It also lines up with website traffic trends we see for movers. It’s funny to see how slow Saturday and Sunday can be visually compared to other days. For movers that run paid ads (Google, Bing, etc) campaigns with us, we always recommend pausing them on the weekend because they usually still spend close to the same amount on ads, but get much fewer conversions.