February 9, 2024

Moving Sales and AI: Lead Autoconnect

Let’s talk about one of our most impactful features, Lead Autoconnect.

Missed sales are a universal pain point for the moving industry. Whether you have one truck, ten, a hundred, or a thousand, one in three leads in the moving industry actually goes unanswered, and that’s a huge problem.

Move sales can be complex and time-consuming, and many homeowners go with the first mover who responds to their inquiry. 80% of movers find that managing the marketing and sales process is one of the hardest, most challenging parts of building and growing their business.

Why is responding to leads important? Well, let’s look at the data.

Studies show that if you can contact a lead within five minutes, you are 21 times more effective than calling it after 30 minutes. Another study by Podium showed that 78% of customers purchased from the first responder to an inquiry.

The sooner the lead is contacted, the higher your likelihood of booking that move.

But there are some challenges that come with actually achieving this.

Lead routing is often manual and single-threaded. Typically, someone, whether it’s yourself, your sales manager, your salesperson, has to manually go in and check for new leads.

What happens when that person is out? Maybe they went to lunch. Maybe they got another call. They’re not there sitting at their desk waiting for leads 100% of the time.

If you’ve got a distributed team or more than one person looking at your leads, maybe multiple people got a notification. If they all end up calling the same lead, how does that come across to the customer?

These are the problems that we talk to moving company owners about every day.

We’ve solved this problem with Lead Autoconnect.

Lead Autoconnect combines an intelligent routing system that immediately connects a qualified sales agent with the lead when it comes in. We contact that lead within the golden window of two to five minutes. This means more leads are converted to book moves.

The sales rep that gets that lead has all of the customer information is right there on their fingertips, so they don’t have to ask someone any additional information. They don’t have to repeat information. They can just go in and immediately and quickly build rapport so they can book the job.

If you’d like to learn more about Lead Autoconnect and how it can help your business, or more about our sales automation toolkit, click the button below.

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