During the summer months your moving company’s primary focus is managing the high demand of the peak season. During the offseason you may have to deal with the opposite problem. As things start to slow down, it can be hard to make the most of the extra time and continue to generate revenue. Luckily, there are a lot of ways you can use the winter offseason to your advantage as a moving company owner.
Increase Your Marketing
Since there are fewer customers during the offseason, competition is stiff. This is the time to step up your marketing outreach to make sure you get the attention of any and all potential customers.
78% of customers buy from the company that reaches out to them first. One great way to increase awareness about your company is through social media. Use Facebook, Twitter, Instagram, or any social media platform of choice to promote your services – including any offseason promotions you might be offering.
Paid social media advertising is another helpful strategy for reaching new customers. Check out our Mover Master Class on Facebook Ads for more information on utilizing social media for your business.
Focus on the Big Picture
While the busy season is often spent rushing from move to move, in the offseason you have more time to focus on long-term projects. Pick two or three projects you’d like to complete by the end of the offseason.
Have your vehicles or moving equipment been experiencing some wear and tear? Use the down time in these next few months to get them back into tip-top shape.
This can also be a good time to do some training with your crew. Maybe you want to improve your customer service, or standardize moving techniques. Take advantage of the extra time in the slow season to do some skills-building.
Partner with Other Businesses
While the moving industry peak season may be over, another industry’s peak season may just be beginning. Look into partnering with businesses in other fields to keep the workflow going.
Junk removal is one of the most popular partnerships for moving companies. You can use your crew and moving vehicles to help remove unwanted belongings from both private and corporate locations.
Partnering with storage companies is another good idea for the offseason. Storage companies require transportation between their customers’ homes and storage facilities – your moving company can provide that service.
In the days and weeks leading up to Christmas, one service that’s in high demand is last mile delivery, aka the movement of goods from a transportation hub to the final delivery destination. This can be an extremely profitable option for your moving company, especially during the holiday season.
Take this time to gear up for the next peak moving season. Whether that means acquiring more crew members, purchasing new packing materials, or coordinating other logistics, it’s always good to be prepared well in advance. Once the busy season starts, it can be hard to find a spare moment to sit down and deal with these things. At Oncue, our software can help improve operational efficiency and save you valuable time – contact us today so see how we can make the next busy season the best yet.
Most importantly, take a second to breathe! You’ve made it through another busy season. Relax, rejuvenate, and get ready to do it all over again.