Social media isn’t just for influencers and your grandmother – it’s a tool that can help your moving company find customers and increase your bottom line. Establishing a social media presence not only generates leads, it also gives your customers an avenue to connect with your business.
57.5% of individuals are more likely to buy from a brand they follow on social media. But how do you get potential customers to follow you in the first place? Keep reading for some easy yet effective ways to use social media to take your moving company to the next level.
The first step to building your company’s social media presence is creating profiles on the right platforms. The most popular social media for businesses are Facebook, Instagram, Twitter, and LinkedIn. If you’re feeling particularly social-media-savvy, platforms such as Snapchat and TikTok can also help you reach new customers. Find which platforms your audience uses and go from there!
All of the above social media have the option of making a business account. A business account allows you to see helpful insights about traffic, demographics, and engagement. It also allows you to link to your website and provide contact information.
When creating, use consistent branding, imagery, and color scheme. It’s important that users are able to recognise your brand on each platform.
Engage with Customers
One of the biggest benefits of having a social media presence is being able to interact with customers. And, 71% of individuals are more likely to buy from a brand after a positive social media experience. Online engagement is an easy way to make your moving company accessible to potential customers and increase exposure. Here are some fun and simple ways to interact with your customers on social media:
Add a poll to your Facebook or Instagram story. The “story” feature on several social media apps is a great way to post interactive content. Add a poll asking customers to pick their favorite day to move, or what kind of content they’d like to see on the account, or even their favorite color moving truck. Anything that gets them engaged!
Host an FAQ. Schedule a time period where you are available to answer questions from your followers about your business. Make sure to promote the event in advance, and post the questions and answers on your profile. This is a fun way to generate interest in your company as well as answer any specific questions potential customers may have.
Respond to comments. This is definitely the easiest way to connect with your customers. Whether it’s a comment on one of your posts, or a direct message, make sure you respond promptly and courteously to leave the customer with a great impression of your business.
Creating profiles isn’t the only way to gain exposure on social media. Take advantage of the paid advertising offered by sites like Facebook and Google. The key benefits of paid advertising are that you can target your specific audience. Given the immense amount of time the average person spends on these platforms, paid advertising for your business can have huge pay-offs.
Check out our previous article on the specifics of creating Facebook ads here.
Tell Your Story
Social media is powerful because it has a storytelling component. Be creative! With each post, tweet, or story, you’re building your brand. Share with your customers what makes your company special, and when the time comes to pick a mover, you’ll be the first that comes to mind.