When it’s not peak season, you may be thinking new ways to drum up business. Here are a few tips we’ve put together from movers dealing with a seasonal dip. We hope you find them useful!
Tip #1: Social Media
Use this time to ramp up your social media presence. It’s a great way to promote your services and grow your customer base. Best of all, it’s free marketing! Here’s how:
Be social! Stay active and post at least 1-2 times a week. Like, share, and comment on relevant content. Engage with local businesses like real estate agents and tag your customers when possible.
Get creative! You can post customer reviews, community service projects, on-the-job photos, special discounts, employee/crew spotlights, and so much more.
Link to your social media pages on your website and business cards, making it easy for people to find and follow you.
Tip #2: Give Back to Your Community
Working with non-profits is a great way to give back to your community and get your name out there. Here are ways you can use some time during by the slow season to support the greater good.
Transport donation items to local charities. You can help connect items that your community wants to donate with organizations that provide for those who are in need.
Help feed the hungry. Initiatives like Move for Hunger and local food banks are great places to start pitching in.
Donate or offer low-cost moving services. Get creative! Chances are any cause you want to support could benefit from the gift of transport.
Tip #3: Work On Your Website
Trying to find new customers? Help them find you! Use slow season downtime to upgrade your online presence. Here are some ways you can make it easier for customers to find you when peak season rolls around.