February 22, 2021

How to Start a Moving Company: Research Phase (Part 2)

If you are planning to start your own moving company, or scale your existing company, you may have found Part 1 of our How to Start a Moving Company: Research Phase Checklist!

Now that you’re up to speed with how to approach your Business Goals, Market Research, & Target Market, here’s the 2nd half of our list.

  • Business Goals
  • Market Research
  • Target Market
  • Competitive Analysis
  • Name and Logo
  • Services and Printing

Keep in mind if you find the information below helpful that it’s also available in our free eBook at the bottom of the article!

Competitive Analysis

As soon as you establish your moving company and begin operating, you’ll be competing against existing moving companies in your area. It’s important to know who, what, and where your competition is so you can develop a strategy that helps your company stand out and win customers.

Start by asking these questions:

  • How many moving companies exist in your area?
  • Do they offer local moves or interstate?
  • What services do they offer?
  • What do these moving companies have in common?

By analyzing your competition, you’ll understand how much of the market share they already have, what their strengths and weaknesses are, and who their target market is. Understanding who you will be competing against will help you find opportunities to differentiate yourself.

Make a list of all the moving companies in your area and review their websites, social media channels, services, and pricing. Contact them, ask for a quote, and observe how they communicate with you.

Resources like Porter’s Five Forces model can help you get started with an in-depth competitive analysis.

Name and Logo

If your name doesn’t immediately tell potential customers that you’re a moving company, they may instantly disregard you.

It might seem obvious, but not all moving companies have ‘mover’ or ‘moving’ in their name. So how do you select the perfect company name?

Start by asking yourself these questions:

  • Which existing company names stick out in your mind as great names?
  • When you notice moving trucks, what kind of names can you remember a day later?

You want your company name to be unique, memorable, and relevant. It should also be easy to pronounce and spell.

If someone is thinking about moving and they search for moving companies in your area, you want your company name to be the one that they remember.

The first task when you think of the perfect name is to make sure it hasn’t already been taken (and that it’s not too similar to existing moving companies). 

As well as searching for existing names online, you can check out the Secretary of State website to see if your intended name has already been registered as a business.

You should also ensure that the name hasn’t been trademarked and that you are free to operate a company under that name. 

Check the Trademark database on the US Patents and Trademarks Office.

When you’ve settled on the perfect name for your moving company, don’t forget to secure a .com internet domain for your company website. Check out Google Domains to see what’s available.

The next step is to plan your company logo. The logo is your chance to make a great first impression and grab the attention of potential customers. It’s an important element of your brand identity so it’s crucial to have a strong logo that you can be proud of. Your logo will be everywhere from your website and paperwork, to your truck, marketing materials, and uniforms.

You’ll likely want to consider hiring a professional designer or design agency to create the logo for you. If your budget is limited, there are relatively inexpensive options which can result in great logo designs. Launching a logo design content through a company like 99Designs lets you invite hundreds of designers from around the world to design a logo based on your creative brief.

You can work with finalists and review designs to create the perfect logo. When you select a winner you’ll pay them an agreed upon amount of prize money and you’ll own the rights to your new logo. This can be an effective way of viewing many different design options for your logo and selecting the one you think best reflects your brand.

Services and Pricing

Different moving companies cater to one or more move types including local, long-distance, residential, commercial, and specialty moves, and each will offer unique services. The type of moving company you decide on will help to define the services you offer. 

When deciding on services you can ask yourself:

  • If you plan to disassemble furniture
  • Will you offer packing
  • Can you offer storage
  • Should you begin with limited services and increase options later?

Take the knowledge gained from your market research and competitive analysis and use it to frame your services. Is there something that your competitors don’t offer that could help differentiate you from the crowd? Consider the needs of your target market and plan your services around what will offer them the most value.

The next step is to define your pricing strategy. The difference in quotes from one moving company to the next can be a huge deciding factor for potential customers. Review the pricing structure of your competitors to help determine how you should price your own services.

Pricing can be determined by a number of factors, including:

  • Services
  • Time
  • Distance
  • Quantity of items
  • Weight of items

Include a quote calculator on your website to help customers quickly understand how much it would cost them to move with you. Make it as easy as possible for potential customers to get all the information they need to select you as their moving company of choice.

For even more in-depth information on how to start or scale your company, download our FREE eBook: The Ultimate Guide to Growing a Moving Company

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