November 19, 2021
How to Increase Customer Loyalty
As a moving company owner, you know how important customer loyalty is to growth and profitability. Luckily, there are lots of ways to build relationships with your customers and encourage them to stay loyal to your business. Read on for some simple ways to keep ‘em coming back for more!
Create A Customer Loyalty Program
Offering discounts or coupons for return customers is a great way to show your customers some appreciation. Special treatment lets your loyal customers know that you value their business, while also incentivizing them to continue using your services. Some possible rewards include waiving of smaller fees, free packing materials, or a gift card for future use.
Your current customer base can be your best source of business (see our article on Top 10 Lead Sources). Between referrals and repeat purchases, loyal customers are a major factor in the success of your company. Rewards programs make customers feel valued, and customers who feel valued are more likely to return. They are also more likely to give positive referrals, which brings us to our next tip…
Encourage Customer Referrals
Referrals are the most reliable way to grow your customer base. Encourage your current customers to spread the word about your amazing moving company by incentivizing referrals – both for the current customer and new customer. Offer a discount or other reward for telling a friend or two, and a special offer for the referral recipient to ensure they book with you.
You can also ask customers to leave a review on referral sites like Yelp or Home Advisor after a move is completed. Many potential customers look to sites like these to pick a moving company, so positive reviews can be invaluable to attracting new business.
Prioritize Customer Service
This may seem like an obvious statement. However, no matter how smoothly each move goes, customer service is what people remember most.
This can start before the move begins. Anticipate the customer’s needs, whether that means sending them a list of packing guidelines, outlining the steps of the move, or keeping a list of answers to Frequently Asked Questions. Remember that the customer isn’t a moving expert – you are! So, be ready to give answers and assistance as needed.
Be attentive to their wants and needs. Customers will appreciate any flexibility you show, like adapting to their schedule or making last-minute inventory changes. Approach any disputes with a graceful attitude, and the customer will remember your professional approach.
Offer your customers special benefits from partner businesses. This may be a cleaning company that offers special move-out/move-in services, a second-hand store that buys old clothes and furniture, or any other business that could benefit your customers. By creating a partnership with these local companies, you sweeten the deal for your customer and offer special advantages that other moving companies don’t. Everybody wins!
Increase Customer Loyalty Today!
Ensuring your customers are well cared for increases the likelihood that they will keep coming back for more. At Oncue, our exemplary sales team and state-of-the-art software treat your customers like our own. We even help you collect reviews from happy customers after each job! If you’re looking to increase customer loyalty for your moving company, don’t wait – contact us today!
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