Moving companies can leverage their social media networks to help create more leads on platforms like LinkedIn, Twitter, TikTok, and Instagram.
Social media is a great way for moving companies to build relationships with potential customers and establish themselves as a premier provider in the moving industry. It’s also a great way to generate new business. Here are a few ways to market your moving company on social media:
Post photos of your crew in action
Snap a picture of your team hard at work, or of your fully-loaded moving truck, along with a caption describing how your services are helping movers in your area. “Day-in-the-life” style posts like these effectively promote your company and your team culture.
Add value with educational resources
Your email newsletters or company blog are a valuable resource for educating leads, but getting the right eyes on your content takes a bit of practice. Increase the visibility of your rich content by teasing it on your social media feed! Use the comments section to link to your website for a simple way to add value for your followers and help them learn more about what you do!
Share customer reviews and posts
User-generated content (UGC) is one of the simplest ways to build awareness and generate leads for your business. Just click share/repost then add a comment, and you’ve got a bite-sized piece of customer praise to share with the world! Learn how to ask for reviews on social media here.
Engage with followers and users
Social media is a great way to connect with your customers and network within your community, but it’s a two-way street! A surefire way to generate more engagement with your posts (and encourage more conversations!) is to contribute your point of view or support on another person’s post.
LinkedIn is a great platform to test this out: the next time you post on LinkedIn, immediately turn to your feed, find three posts from folks you follow, and reach out! This could be as easy as liking a post, adding a comment that adds to the conversation, or sharing the content.
Consider joining a Facebook group
Start by browsing relevant Facebook groups and responding to content where you can add value. If someone asks for a recommendation or shares a story, you can comment on that post. When you comment, your face and name are visible to a whole community of people every time. Over time, people will get to know you and your company.
When appropriate, a brief direct message to a group member can be a great way to build professional relationships! Just remember to focus on networking, rather than where your next lead is coming from.