January 15, 2021

How do you choose a name for your moving company?

When you start planning your new moving company, one of the first items on your list is likely going to be selecting your company name. 

The power of a name

The name you choose for your moving company can be the difference between your company becoming successful, or not. It will define what your company is and what you offer, and it will often be the first impression that potential customers have of your brand.

If your name doesn’t immediately tell potential customers that you’re a moving company, they may instantly disregard you. It might seem obvious, but not all moving companies have ‘mover’ or ‘moving’ in their name.

So how do you select the perfect company name?

Start by asking yourself these questions:

  • Which existing company names stick out in your mind as great names?
  • When you notice moving trucks, what kind of names can you remember a day later?

You want your company name to be unique, memorable, and relevant. It should also be easy to pronounce and spell. If someone is thinking about moving and they search for moving companies in your area, you want your company name to be the one that they remember.

The first task when you think of the perfect name is to make sure it hasn’t already been taken (and that it’s not too similar to existing moving companies).

Is your name unique?

As well as searching for existing names online, you can check out the Secretary of State website to see if your intended name has already been registered as a business. You should also ensure that the name hasn’t been trademarked and that you are free to operate a company under that name. Check the Trademark database on the US Patents and Trademarks Office.

When you’ve settled on the perfect name for your moving company, don’t forget to secure a .com internet domain for your company website. Check out Google Domains to see what’s available.

What about your logo?

The next step is to plan your company logo. The logo is your chance to make a great first impression and grab the attention of potential customers. It’s an important element of your brand identity so it’s crucial to have a strong logo that you can be proud of. Your logo will be everywhere from your website and paperwork, to your truck, marketing materials, and uniforms.

Eye-catching logo design

You’ll likely want to consider hiring a professional designer or design agency to create the logo for you. If your budget is limited, there are relatively inexpensive options which can result in great logo designs. Launching a logo design content through a company like 99Designs lets you invite hundreds of designers from around the world to design a logo based on your creative brief. You can work with finalists and review designs to create the perfect logo.

When you select a winner you’ll pay them an agreed upon amount of prize money and you’ll own the rights to your new logo. This can be an effective way of viewing many different design options for your logo and selecting the one you think best reflects your brand.

Next steps

Your company name is an important part of building a strong brand, so take the time you need to choose a name that you can be proud of for years to come!

To find out more about starting a moving company, download the Ultimate Guide to Growing a Moving Company today.

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