Facebook has roughly 2.89 billion monthly active users. Of those active users, 302.28 million live in the United States. That’s a lot of potential customers!
With Facebook Ads, you can promote your moving company to a targeted audience within that huge pool. If you’re a moving company owner interested in boosting your business, read on for some key tips on how to create a successful Facebook Ad.
The Set Up
In order to make a Facebook Ad, you must first have a Facebook business account for your moving company. Make sure you have administrative access to Facebook Business Manager and Facebook Ads Manager. If you’re the account creator, you should already have access. If not, have the account owner make you an admin.
Once that’s set up, you’re ready to make an ad!
One thing to think about before creating a campaign or advertisement is what your overall objectives are.
Who do you want to target? Think about who your target audience is. That can be based on a lot of factors, such as age, location, or occupation.
What do you want to show them? Are you interested in showing off a specific service or product? Is there something that makes your moving company stand out? Pick a specific feature of your company that you’d like to share.
Where do you want to take them? This can be your website, a landing page, your business’s Facebook, or even a promotional video.
Picking your objectives beforehand is very important. You don’t want to waste your dollars, so make sure you know your goals in advance.
Which Facebook Campaign Type is Best for You?
Facebook has three options for types of campaigns: awareness, consideration, and conversion. Awareness campaigns are to increase your brand awareness. Conversion is used for online sales, especially for online retail transactions.
Consideration focuses on traffic, engagement, and lead generation. This is likely the campaign you’ll want to select for your moving company’s ad. The lead generation option specifically allows you to capture a customer’s name and contact information, using a lead form.
How To Target Your Audience on Facebook Ads
Facebook Ads allow you to be really specific when it comes to narrowing down your audience. If you work out of San Francisco, you can customize your ads to target people living in that area. If you want to get strategic, you can target demographics you think are most likely to move in the near future. That could be young families looking to leave the city for the suburbs, people who were recently divorced (yes, that is an option), and college students looking to move after graduation. Get creative!
If you think your target audience is more likely to be on Facebook at a certain time, you can also customize the timing of the ads to match up with that. Are they more likely to go on Facebook in the evenings? Or during the middle-of-the-day lunch break? The more specific you can be, the better.
Creating a Facebook Ad
Most people don’t spend too long looking at ads. Make sure your image and headline grab their attention. Use an image or media that is relevant to your target audience. Maybe the headline reads: “Are You Moving?”. The snappier and more to-the-point, the better.
You only have 125 characters to convince a viewer. Make your message simple, clear, and convincing.
After Facebook has reviewed and approved your ad (a process that can take anywhere from a couple minutes to a couple hours), you’re good to go!
Experiment With Budget
The best way to find out what price range works for your campaign is testing. Try different daily budgets, and see at which level your ads get the most likes, clicks, and overall engagement. Start small – $15 to $20 a day – and go from there. Eventually, you’ll hit the sweet spot.
Make sure you’re keeping track of the engagement with each ad so you can see what’s working and what’s not. The best way to do this is with Facebook Pixel. Check out our previous blog on what Facebook Pixel is and how to use it.
For a more in depth walk-through of creating a Facebook Ad, check out our Mover Masterclass: How to Create a Facebook Ad for Your Moving Company.